Developing a Company Logo

Overall, our group decided that the final three names we would vote on are: FUPA Inc., Chef Enterprise and Churchill Productions. Finally, below are my two proposed ideas for a logo. the first one is very simple and features no image of Churchill however, it still features the name of the company. the logo is very simple but is very similar to a lot of modern logos, it is similar because a lot of modern logos only include a letter or two with no inclusion of a image. in addition, the colour scheme is very basic, I kept it simple by choosing red and black. I experimented with other colours such as blue and green however these colours weren't bold or striking enough. the red stood out from the rest and represents power

the next example is different from the first, the only similarity is the text and the font. this example includes an image of Churchill. the image has been altered so it appears modern, there is very basic colours and only certain highlights of his face have been displayed. the design was too simple with the text and the image so I corrected it by adding a lens flare in the top left corner. this adds a uniqueness to the design and distinguishes it from other logos. the same with the first design, I experimented with other colours but I was set on red because of its boldness and symbolism. furthermore, I experimented with different fonts however most of them weren't appropriate. In the end, I chose the most modern looking font to make my logo appear up to date.









Various Modern designs influenced my final design, there's an increase in simplified logos which overall gives the audience the impression that their logo is modern. However, two logos had a significant impact on my final design.  Firstly, the Williams logo provided me with an idea and knowledge of a modern looking logo. From the Williams company, I noticed that the text is surrounded by a design. I applied this idea to my own design by the surrounding a majority of the logo in a circle. This emboldens the logo and makes it stand out more,  the inclusion of a design to surround the main body of the logo makes the design more memorable to the audience. It makes the design more unique and it stands out compared to other logos.
Furthermore, The Williams design inspired my logo because of its limited use of colour. The Williams design only uses two colours: black and blue. In addition, the use of only two colours is frequently used in modern logos. Many designs try to include as little colour as possible an often use only two colours, the Williams logo is an example of this. This has been applied to my design and i have decided to only use black and red. The red makes the black text stand out and adds character to the design, it also gives the audience the impression that the design is modern  because most modern designs use few colours.






Moreover, the Nvidia logo inspired my design  and I have applied several elements from this into my own logo. Similar to the Williams logo this design only uses very few colours: green, white and black. Black and white is very simplistic and overall makes a logo very forgettable, the inclusion of green adds a dynamic to the design. This shade of green has become synonymous with the Nvidia company.
Another element that inspired my design was the text below the main body of the design. Nvidia features a unique company design and below, they have added their company name. For both my logos, I applied this design. The main body of the logo is above the text, this is done so the audience knows exactly who the company is. The audience might only recognise the logo or the company name therefore, bot have been included in the overall design therefore the audience knows both the logo and the company name

To the left is the first company logo design created by Patryk. the logo created uses very few colours thus it is simple and effective, the only colour used is black which often connotes to elegance and formality. In addition, the logo features a quote from Churchill saying "If you're going through hell, keep going". the quote is very relevant to the logo and suggests to the audience that our company is persistent and will persevere. finally, the logo is embedded in a circle which is often used by modern logos, this makes the  logo easy to incorporate into our work. in the end, we deduced not to use this logo. we as a group decided the logo was too dark, we thought it could be improved if brighter or more colours were used. furthermore, the logo requires refining, the edges around Churchill's head look unprofessional and need to be improved so they look less sharp. 

Preliminary Video Task

My idea for our media piece a discussion, the discussion is about the lives of both characters. The discussion briefly describes various events in the lives of both characters and particular events that took place in their lives. The discussion will begin with one of the characters entering the room; the camera will follow his movements until he sits down at the chair facing the other character that is sitting down at the table.

Character 1:  (awkward silence before talking) how have you been?

Character 2:  (waits before responding) fine.

Character 1: it’s been so long

(Another silence), character 2 doesn’t respond)

Character 1: I’ve travelled. I’ve seen so much since I last saw you; I’ve travelled the world and met people so different to us.  I’ve seen places that are incomprehensible and verbally impossible to describe, there’s so much beauty in the world and there is so much to see.

Character 1: (calmly asks) where were you?

Character 1: you missed everything…

Character 1: (voice raises) where have you been?

Character 2: I was busy

Character 1: Busy? We had plans. We had so many plans

Character 2: I’m sorry; there was nothing I could do. If I could, I would change everything. Buts it’s done. That time has passed and we have both moved on with our lives. I can’t change what happened and neither can you

Character 1: you could have tried

Character 2: I did, I really tried

Character 1: I don’t believe you

Character 2: it’s the truth

Character 1: (silence)

Character 2: you have to believe me

Character 1: (silence)

Character 2: I would never abandon the plan

Character 2: we were going to see so much, the plans came at the wrong time. It’s not my fault and it isn’t yours

Character 2: there was nothing I could do or you could do, to change what happened

Character 1: (silence)

Character 2: (silence)

Character 2: I saw him/her before he/she left

Character 1: (silence before dialogue) I don’t care

Cjaracter 2: you do. He/she changed everthing.

Character 1: silence

Character 2: they stopped the plans...

–      Camera operator- Callum

–      Location scout-Patryk

–    Story board-Callum

–    Actor scout-Josh

–      Movie editor(s)-Josh

–      Director/final plot-Patryk

In the end, our group mutually decided that my script would not be used and instead we decided we would use Patryk’s script. We decided against mine because it was more serious compared to the other scripts-it was too serious.  The script would deter the other actor’s performance, they wouldn’t enjoy playing a more serious role. The other script we decided to use was less serious and more topical, the actors and the behind-the-scenes will prefer working on something they can enjoy. 

The idea we chose is about the American presidential debate, two characters who support either republican or democrat are debating on who would make the better president, the idea incorporates real life examples in the script to relate with the audience- it makes the script more believable.  The script follows:

Interview- Election season

Interviewer takes the side of one candidate as the interviewee argues for their candidate turning the interview hostile as the two argue for their candidate.

1= Host

2= Trump supporter

3= Clinton supporter

1: Good morning and welcome to the show, I’m (insert name here) and today we’re going to discuss last night’s presidential debate.  Joining me today is Donald Trump supporter, (insert name here) and Democratic supporter (insert name here) 

2 and 3:  Thank you (insert name here).

1: So who do you think won last nights debate?

2: Obviously it was a huge victory for Trump. He pushed crooked Hilary on tough subjects like ISIS and she had no plan. Clearly Trump is the only one who can make America great again.

3: That’s wrong on every level. Hilary was far more presidential in nature and focused on real issues compared to Trump's large focus on conservationism.

1: May we slow down and try to be civil about this (pause as if you're thinking for a appropriate word) controversial.

3: Well could we discuss the recent uncovering of some of Mr Trumps indecent comments about women, I want to see what (inset name) thinks about his comments.

2: So I see what you'll be trying to bring up today, you're just bringing up things Mr Trump said out of character that he said as a joke and not actually saying what he truly believes.

3: Nothing changes the fact that Donald has shown throughout his life that he has very little respect and care for what he says about women,

2: I thought we were going to talk about the subject of the debates and not the personal lives of our candidates. If we're doing it this way than I would love to talk about the e-mail scandal that your beloved Hilary is facing no repercussions from.

1: Please, lets calm down, its only 7:30 lets not get too worked up alright. Lets keep on topic and keep it calm and civil, please.

3: Mhmm, can we talk about Donald's claim that he refuses to accept the outcome of the final vote in November.

2: That could be due to fact that Hilary has a history of rigging results and cheating the system with her powerful and corrupt connections that have sometimes ended with people mysteriously disappearing

3: (interrupting) Ok I think we'll end it right here. Thank you for watching NF morning talks on political matters for the first time, (quieter) and the last, lets change to Debby for dinner ideas.

Analysis 

for this task, our groups were instructed to create a short media video based on any idea of our choosing. the video required specific features which included a match on action shot, a person entering a room through a door, dialogue, shot reverse shot and other various media video techniques. Throughout filming, we included most of the required elements which made our task mostly successful. However, during filming we encountered some issues which lowered the quality of the video

The video we had produced was very successful, part of the reason was because of the different camera angles. Throughout the filing, we tried to vary the angles to create a professional looking media video. The angles were used to vary the video so nothing looked completely the same to the viewer, these camera angles included high, low and a middle angle. In addition, the varying angles created an atmosphere to the video. For example, during the presenter’s scenes a low angle shot was used. This represents the power that the presenter has over the audience and the political panellists featured on his show. The low angle was used to represent the presenter’s authority and control.

Another reason why our video task was successful was because there were no continuity errors. This was achieved by shooting the majority of our video in one day, we kept all the actors in the same positions and kept the set the same throughout filming. We considered this to be essential during filming which is why we tried to avoid errors. We tried to avoid continuity errors because it would make the video more believable, the audience has to believe the video to keep them interested and immersed in the production.

The actors and the acting also contributed to the success of our project. Although it was not the most important requirement of the project, it still helped make the project appear more professional. The acting helped because it immerses the audience in the video, it makes the video more believable and maintains the audience’s interest. One reason for the acting's success was because the actors were very emotive when they spoke, this makes the piece more interesting and keeps the audience interested in what they are viewing.

On the other hand, there were still negative aspects to our production. First, the lighting.  Without realisation, the lighting was too low and made the video appear very dark. This would have made it hard for the audience to see characters or the background. However, when editing we improved this by increasing the lighting through Premiere. This lowered the resolution of the video however, it made the task easier to watch for the audience.  

In addition, our group failed in perfecting the sound. The soundscape in our task was inaudible in places and was very hard for our audience to hear. The dysgenic sound, particularly the dialogue, was very hard to hear and couldn't be understood in places. Through review, our group understands that this can be improved by using a H1 recorder. The use of this equipment would improve the sound quality and make the diegetic sounds clearer to the audience. Furthermore, the sound could be improved by adding non-diegetic sounds. The storyboards state that non-diegetic sounds need to be added such as applause, cheering, booing and the show’s opening/closing soundtrack. The inclusion of this would make the production more believable, the audience would believe that they are watching a talk show instead of a college production.

The technical aspects of this production were very important and our video wouldn't have been made without any of these film devices. Firstly, the camera was very important in our production. The camera was used to film our idea and it was used to capture the footage so we could edit it later. The other important technical element in our production was the software. For this project, we used Adobe Premiere to edit and refine everything we had filmed. We used premiere to adjust the lighting and make the footage look brighter so it was easier to see for the audience. Premiere also allowed us to cut the unnecessary parts from the film and put together the individual clips to form a short video project. The software was very important because it’s what pieced together the film. However, we could improve the film by using another technical element- a H1 recorder. The H1 would make the audio clearer so we wouldn't have to increase the volume of the project through premiere.

In planning the video, we required a script and storyboard which were necessary in the final production. The script detailed the lines that the actors had to say, it helped them remember their lines and also provided us with a dialogue for the video piece. The storyboard showed us the order of events, it told us the positioning of the camera and its angle. It also informed the cameraman of who was in what shot, the sound which would be used-both diegetic and non-diegetic and the type of transition which would be used. The storyboards for our video shoot are below

Include:

•       Strong points from the video task

Acting, different angles (high and low), no continuity errors,

•       Technical learning, what technical and software elements were important in the production and editing of the preliminary task. 

A camera, premiere pro

•       Planning, How important was the planning of the video, state what elements were helpful and describe why. 

The script, the storyboard 

•       Does the production fit into a film genre, describe…

Talk show, discussion 

•       Are there any elements of the final video production and editing that you would change… if so why?   Think of camera operation, editing, story, direction… 

the audio (background noise), use audio device to make audio sound clearer, include a match on action shot (the door scene), make some scenes louder, reshoot some scenes in focus 

Initial Idea's

Callum's Idea:


Horror-follows character, character being watched but we don't see the watcher until the end. main character is lost and aimlessly wondering. possible looking for someone but unaware of who is watching him. The watcher is a killer following the main character, the watcher will end up catching the  character. the ending will be ambiguous whether the watcher killed the main character, the camera will cut suddenly. this video cold be considered as horror or action *

action *
adventure
sci fi- an idea for a sci fi opening would be an alien invasion,the opening will start in the middle of the invasion and the audience won't see how the invasion started. the video will follow a team as they fight against the threat
horror *
comedy
RomCom
Thriller
Noir- this idea will be about a detective and will follow him as he balances his personal and work life.  Something personal is affecting the detective, its affecting his mentality and how he thinks. this will be edited to be shot in black and white

the idea I have created is a horror, the idea is very generic however it is simple and effective. the film will begin with establishing shots of the scene, it will combine a  range of shots which would include wide and close up shots of the scene. the main character will enter the frame wondering aimlessly, it is possible that he/she is looking for someone however, they have got lost looking for something. the character is unaware but they are being watched by someone, their identity will remain ambiguous  until the end. the audience won't get a clear view of the watcher until later in the film 

as the story progresses, the main character will still be wondering around looking for something. the areas in which this will be shot will be abandoned, therefore the character will be alone for most of the film. the character will receive a call from the person they are looking for, this lost character will tell them to go to an isolated area because that's where the are waiting

upon arrival, the main character is confused-the area is secluded and their friend is not there. the character attempts to leave but the watcher prevents them from going anywhere. the watcher is masked and carrying a weapon. the watcher attacks them and the main character and the realize that the watcher is their friend- the friend has led them into a trap 

My Updated Magazine Cover Analysis

For this task, we had to create a new magazine cover based on what we had learned for magazine theory. This task required us to update and improve our previous design based on what we have learned in the last week. The new magazine cover features more theory to appeal to its target audience. Like the last cover, it features all the magazine requirements which include a masthead, a skyline, two cover lines, a serif and sans serif font and a barcode. All these requirements are used in different ways to attract readers. This is the original design for my new cover; the new cover follows many features from the other cover however I have had to change some parts of it to follow the media theory

Firstly, the new cover follows the ‘left third’ rule instead of the ‘right third’ rule. The last cover only followed the right third rule because the main image took up most of the space on the left; therefore I didn’t want to cover the image with text. However I’ve changed that now and the new cover follows the more traditional left third rule.  The magazine uses this magazine rule in case the magazine is covered on display, all the relevant information will still be on show to the reader even though the main image is covered

Next, the masthead. I’ve changed the title of the magazine from ‘Harlow College’ to ‘Harlow College Magazine’, this has been done to differentiate the magazine from other similar magazines and to make it more memorable to the reader. Like many traditional magazine mastheads, the title is the biggest piece of text on the cover therefore it is the text the appeal to the reader the most. When a reader sees the cover, they will see the masthead first because it is the boldest text on display. The masthead is written in a serif font to make it appear more important and relevant than the information beneath it. In addition it is written in a red font to contrast against the white background, this makes the masthead look like it is bolder an d it will appeal more to the reader.

Unlike the last cover, I have included a cover line for this magazine. The cover line says ‘your monthly magazine for Harlow college news’, the cover line informs the reader that this is where they will find exclusive articles for the college. This makes the magazine appear more important to the reader, it also makes the magazine appear to be more unique and enticing to read. This text is written in a sans serif font so that it doesn’t take any attention away from the masthead; in addition the cover line is written in a black font to make it look less significant than the masthead

Like the last magazine, this cover contains a main article. Both magazines feature the same main story which states ‘Graphic Designer in the making’, I didn’t feel like I had to change the main article title because the language already appeals enough to the reader and there is nothing more to add otherwise it would over-complicate the title. The main article is written in a sans serif font, the same font as the masthead, to signify its importance however; I have made the main article title smaller than the masthead because the masthead needs to be the largest text on the screen. Like most common magazine covers, the main article is written in a smaller font than the masthead so nothing appears to be more important than the masthead. However, like the masthead, the main article is written in the same colour to follow the theme of the magazine. It also makes the article contrast against the background to demonstrate its importance.

the colours on this cover are very neutral therefore it can appeal to different genders, my cover has used mostly red and white. this has been done to not exclude one gender and can appeal to different audiences. if the cover was blue, it would mostly appeal to a male target audiunce, the same can be said if the cover was pink.

Finally, to improve the last cover I added a puff to the updated magazine. The puff says ‘exclusive Harlow college poster inside’, the word ‘exclusive’ has been used to demonstrate to the reader that this magazine contains content that can’t be found anywhere else. This makes the magazine appear to be significant. The inclusion of a gift in a magazine can attract a wider target audience.

In conclusion, I have followed more theory to update my magazine cover. It includes all the relevant details to create a professional looking and modern cover. The cover includes enough articles to attract an audience and it follows the left third rule so the information can still be shown even if it is covered.

from this task, I have learned the basic tools used to create a simple cover on Photoshop. It has taught me how to open and create an A4 page as the basis of a magazine cover. in addition, I have learned how to add images and transform their size and their angle. this task also educated me in adding text and using a variety of text on one cover

 My magazine cover took a lot of inspiration from this cover, there were several media elements that I incorporated from this magazine into my own. firstly, the use of simple colours. both magazines use limited colours to create a simple and modern magazine cover also, both covers use the same colours: red, black and white. furthermore, both covers add a puff which includes additional information, the puff makes the text inside it more apparent to the reader. finally, the headline titles are written in red while the additional information is written in black. the red highlights the text and captivates the audiences attention. the black is less important information

My Magazine Cover Analysis

For this task, we were instructed to create a magazine cover for the college. The cover was required to have certain visuals and media techniques which are usually found on a typical magazine front cover. There were particular requirements for the cover in this task, these include: a masthead, a skyline, two cover lines and a barcode.

For my masthead, I titled the magazine as ‘Harlow College’, the title was written in bold letters and was coloured white. Like usual mastheads, the masthead was the biggest piece of text on the cover. This was done to make the reader aware of the magazine they are reading. The bold lettering is used to make the magazine stand out when compared to other magazines; the title is in a particular font to make it recognisable to the reader. The masthead is simple therefore it is easier to remember for the reader. However it could be improved by adding something else at the end to make the magazine more individual, this would make the magazine more memorable and would be more effective on the reader. In addition the masthead is written in white, like the remainder of the magazine, I could improve this by following the complimentary colour theory and make the title a colour which would complement the orange background. By doing this, it would make the masthead stand out more to the reader.

Next, I added a main cover line to my front cover. The cover line says ‘Graphic Designer in the making’; this cover line is written in the biggest text for a cover line. This is done to highlight the importance of this article and to show it is the most interesting story within the magazine. The cover line is written to create ambiguity, it draws the reader in. The words used are there to make the reader want to know more about the person in the interview. The cover line is also written across the middle of the cover so it is unavoidable; the reader will inevitably read it and will be curious about the article. However this can be improved in a similar way to the masthead, the complimentary colour theory suggests that the title should be in blue to compliment the orange background. The cover line could also be made bigger; both of these would stand out more to the reader.

The front cover also includes multiple examples of other cover lines; all the important articles have been written to the right of the magazine cover so it follows the left/right third rule. This has been done in case the cover was covered by another magazine, the important information will still be visible to draw in the reader’s attention.

In conclusion, my magazine cover has covered the magazine conventions and used them to create a professional looking cover; however, the magazine could still be improved. Firstly, my magazines titles could follow the complimentary colours theory to make each article stand out more. The cover lines could be made bigger so the information presented could be more readable for the buyer. Finally, I could change the title so it would be memorable. Changing the title would also differentiate the magazine from other similar titles.

Magazine Lay-out Design

Characteristics of a Good Magazine Layout Design

• a main image which often takes up most of the space on the magazine front cover
• a main article which is usually quite bold, it uses specific words to draw the reader in
• bright colours and font to make the magazine appear more interesting
• masthead-the biggest text on the cover
• Headings/sub headings (cover line)
• articles with page references
• puff (freebie)
• issue number
• tagline
• heirarchy 

Font is the way a text is printed, the style, size and visual appearance of the text.

serif is a font which is generally seen as being more informal, sans serif is the opposite and is used for more formal texts. sans serif is used to get the attention of the reader.

Many magazines include a variety of fonts and colours to make the magazine more exciting, a variety of texts and colours will make the magazine appeal more to the reader 

Complimentary colours are two colours which create contrast for a media effect, it makes the magazine more appealing to the reader.

analogous colours are a group of three colours which are next to each other on the colour wheel

a masthead is the main title of the magazine, it is usually the biggest piece of text on the cover. an example of a typical masthead is shown on the right

a cover line is usually tell the reader about stories/articles within the magazine, they are smaller than the masthead to make it stand out. a cover line usually includes a list of names or articles to help the reader find something within the magazine.

a main cover line is usually the main story/article, it is the most bold text after the masthead

The left third takes up a third of the magazine space on the left side, it displays important information incase the remaining two-thirds is covered. it doesn't obstruct the main image but contains al the relevant information. the right 2/3rd is the remaining space which is covered by other magazines.

barcodes and date/time lines are used to indicate when the issue was released, it also informs the reader of the issue number and keeps them up to date with the magazine