Developing a Company Logo

Overall, our group decided that the final three names we would vote on are: FUPA Inc., Chef Enterprise and Churchill Productions. Finally, below are my two proposed ideas for a logo. the first one is very simple and features no image of Churchill however, it still features the name of the company. the logo is very simple but is very similar to a lot of modern logos, it is similar because a lot of modern logos only include a letter or two with no inclusion of a image. in addition, the colour scheme is very basic, I kept it simple by choosing red and black. I experimented with other colours such as blue and green however these colours weren't bold or striking enough. the red stood out from the rest and represents power

the next example is different from the first, the only similarity is the text and the font. this example includes an image of Churchill. the image has been altered so it appears modern, there is very basic colours and only certain highlights of his face have been displayed. the design was too simple with the text and the image so I corrected it by adding a lens flare in the top left corner. this adds a uniqueness to the design and distinguishes it from other logos. the same with the first design, I experimented with other colours but I was set on red because of its boldness and symbolism. furthermore, I experimented with different fonts however most of them weren't appropriate. In the end, I chose the most modern looking font to make my logo appear up to date.









Various Modern designs influenced my final design, there's an increase in simplified logos which overall gives the audience the impression that their logo is modern. However, two logos had a significant impact on my final design.  Firstly, the Williams logo provided me with an idea and knowledge of a modern looking logo. From the Williams company, I noticed that the text is surrounded by a design. I applied this idea to my own design by the surrounding a majority of the logo in a circle. This emboldens the logo and makes it stand out more,  the inclusion of a design to surround the main body of the logo makes the design more memorable to the audience. It makes the design more unique and it stands out compared to other logos.
Furthermore, The Williams design inspired my logo because of its limited use of colour. The Williams design only uses two colours: black and blue. In addition, the use of only two colours is frequently used in modern logos. Many designs try to include as little colour as possible an often use only two colours, the Williams logo is an example of this. This has been applied to my design and i have decided to only use black and red. The red makes the black text stand out and adds character to the design, it also gives the audience the impression that the design is modern  because most modern designs use few colours.






Moreover, the Nvidia logo inspired my design  and I have applied several elements from this into my own logo. Similar to the Williams logo this design only uses very few colours: green, white and black. Black and white is very simplistic and overall makes a logo very forgettable, the inclusion of green adds a dynamic to the design. This shade of green has become synonymous with the Nvidia company.
Another element that inspired my design was the text below the main body of the design. Nvidia features a unique company design and below, they have added their company name. For both my logos, I applied this design. The main body of the logo is above the text, this is done so the audience knows exactly who the company is. The audience might only recognise the logo or the company name therefore, bot have been included in the overall design therefore the audience knows both the logo and the company name

To the left is the first company logo design created by Patryk. the logo created uses very few colours thus it is simple and effective, the only colour used is black which often connotes to elegance and formality. In addition, the logo features a quote from Churchill saying "If you're going through hell, keep going". the quote is very relevant to the logo and suggests to the audience that our company is persistent and will persevere. finally, the logo is embedded in a circle which is often used by modern logos, this makes the  logo easy to incorporate into our work. in the end, we deduced not to use this logo. we as a group decided the logo was too dark, we thought it could be improved if brighter or more colours were used. furthermore, the logo requires refining, the edges around Churchill's head look unprofessional and need to be improved so they look less sharp.